The recent 6.18 event across various platforms under IBI has concluded successfully.

On June 18, during the main event and related activities, a total of 13 industry chains and over 100 product categories offered special promotions. Activities included group buying discounts, auction bidding, live streaming for sales, and 0-dollar second kill events. These engaging activities encouraged platform merchants to participate, collectively providing users with a cost-effective shopping feast.
This year, the "6.18 Mid-Year Massive Discount" event on Duoduo platforms was conducted under the theme of "Ensuring Supply and Smooth Flow, Stabilizing and Resuming Production." The platforms prioritized addressing industry-specific demands, focusing on pandemic support by issuing activity vouchers, discount coupons, and pandemic prevention gift packs. This allowed users to experience cost-effective purchasing while gaining deeper engagement with the platform, significantly boosting user loyalty.
Preliminary statistics indicate that the 6.18 event directly accelerated order consolidation across various Duoduo platforms, while new customer registrations and repeat sales developments have led to additional potential order demands.

A Glimpse at Platform Activities
→ Premium Discounts

→ Buy One, Get One Free

→ Live Streaming Sales

→ 0-Dollar Flash Sale